Grounders Music Festival

Social Media Management

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About the Project

Role: Co-Executive Producer

Grounders Music Festival is a one-day music extravaganza showcasing 9 emerging artists from Toronto's DIY and indie music scene. As Co-Executive Producer, I oversaw our marketing strategy. This was a grassroots project with a $0 marketing budget so we opted to implement an organic social media campaign using Instagram and TikTok. Over a period of 3 months, we built a following of 400+ followers across our social media channels and sold over 130 tickets for the event.

Process & Development

Mood Board:

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Brand Guidelines:

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Credits

Marketing & Social Media Support: Sierra Finkelshtain
Social Media Assistant: Jill Banez